Why Our Customers Choose Us?
Perhaps you offer higher quality, a lower price, a superior set of features, or a completely unique offering.
Identify the strongest benefits of your product/service that you have but competitors don’t, or that you do much better than competitors (higher quality, faster, lower cost, etc.).
There are lots of reasons a customer could choose your businesses, but we found it often boiled down to three main options: customer service, competitive pricing, or the product/service itself.
Of the entrepreneurs we asked, 50% think their customers choose their business due to their customer service.
What Is a Customer? A customer is an individual or business that purchases another company’s goods or services. Customers are important because they drive revenues; without them, businesses cannot continue to exist.